Recognizing Key Elements of Effective Digital Marketing

What drives individuals and or demographic groups to certain content while other sites or search engine tools fail to exploit possible positions of garnering page hits? The use of algorithms in how computer science uses code to examine and then react in ranking data is a matter of consequence. The examination of any effective digital marketing plan in terms of promotion, access, and in its efficiency in drawing targeted demographics to a campaign is one of measurement, observation, and relaying of pertinent information. Therefore, the power of conveying the message and gaining the full power of the designed campaign will be in terms that one can quantify. Tools such as Google Ad Planner, Webmaster, and a series of interrelated tools connected to these devices allows for such examinations to bear fruit.

In chasing the Holy Grail of interest plotting points where it relates to websites, page views, and overall tracking of interest in such endeavors; the Google algorithm (a unique equation designed to track, evaluate, and promote the most popular sites according to search engine criteria) has become the measuring stick for those who actively promote and wish to exploit their search engine presence. This can be called search engine optimization (SEO). The whole field of website analytics has blossomed around just such endeavors.

In defining marketing strategy for effective digital media and or business, strengths and weaknesses, trends and outdated material, and proficiency pitted against obsolescence of what ones webpage and content says are a series of factors that any good analysis should take in mind and expose for the examiner. Whether in the form of random sample or in the detailed minutia of a long reaching examination, the overall analysis is bound by the criteria given. If your demographics clearly show that your audience in terms of page hits (whether in short or long visits) are reaching a certain group in example women age 24-54, then what are the underlying reasons for such a trend? The data reaches out in it embedded criteria. No amount of research and planning, marketing strategy, or an implementation of actions and controls can withstand a failure to translate these core values of a plan in one's site map. A Site map with the right mixture of effective long tail keywords and pertinent URL links that drive search engine hits and carry the right set of criteria in relation to the Google algorithm will always create a winning strategy in the digital marketplace.

In conclusion, driving individuals in selected groups to your content by way of search engine requires a high degree of marketing strategy in terms of research, analytical follow-up, the mastery of such analytical tools, and the constant refreshing of not just original material but the information that is linked to one's website, an optimization. In terms of the Google algorithm this is an effective starting place for a winning strategy.

References:

Chaffey, D. (2012, June 02). Keyphrase analysis for search engine marketing. Retrieved from http://www.slideshare.net/DaveChaffey/keyphrase-analysis-tools-for-search-engine-marketing
Goggle. (2012, June 02). Algorithms. Retrieved from http://code.google.com/edu/algorithms/index.html



Goggle. (2012, June 02). About sitemaps. Retrieved from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=156184

Goggle. (2012, June 02). Google webmasters. Retrieved from http://www.google.com/webmasters/

Goggle. (2012, June 02). Which websites attract target audience?. Retrieved from https://accounts.google.com/ServiceLogin?service=branding&passive=1209600&continue=https://www.google.com/adplanner/planning/site_profile?hl=en&followup=https://www.google.com/adplanner/planning/site_profile?hl=en<mpl=adplanner&hl=en 

Marketing made simple.com. (2012, June 02). Marketing plan. Retrieved from http://www.marketing-made-simple.com/articles/marketing-plan.htm
Strickland, Jonathan. (2012, January 11). Why is the google algorithm so important? Retrieved from http://computer.howstuffworks.com/google-algorithm.htm