Brubeck: The Two Lane Road

A Documentary Film

Brubeck: The Two Lane Road 

The Dave Brubeck Quartet

at Wesleyan College: 1963

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SYNOPSIS
PROJECT TITLE:
Brubeck: The Two Lane Road ©
In May of 1963, a jazz quartet journeyed to the first college established for the education of women in America.
They came to a town lying in the heart of American Confederacy on the banks of Ocmulgee River. In the brewing caldron of the Civil Rights movement, the sounds of what was called “West Coast Cool” swath across the late spring air.
This is the introduction to a proposed documentary film on the performance by the legendary jazz group The Dave Brubeck Quartet at historic Wesleyan College in 1963. The private university was the site of a seminal moment in the history of the town and region.
A concept as alien to the area as that of being on the surface of Mars awaited the ticket holders, it was alien to those living in the Deep South of America: an integrated audience. Still, in a performance hall framed by Grecian columns reminiscent of the verandas of the anti-bellum homes, an audience both of Black and White listeners witnessed the same peering back at them from the concert stage, an integrated band. Moments of history are rarely chosen, they generally evolve from the moment itself; but this moment was just that, evolution...
The moment came and before the night was over, a community and lives were changed.
The story is told in documentary form. The events examined are the strange confluence of great historic moments that happened in 1963. Five great world-changing events occurred within days of Brubeck’s appearance in Macon. We see the day through the eyes of two people who witnessed the performance at Porter Auditorium. We hear about the impact of the Brubeck Quartet's “Jazz Goes to College tours:” how did it happen that the quartet came to Wesleyan to perform, and finally we hear Brubeck in his own words.
The film constitutes the vision of Jerrell Skinner. He has spent the last 17 years working in the motion picture and television production industry, and is a graduate of Eastern Michigan University’s Communications and Theatre Arts program. Having worked under numerous Academy, Emmy, and Peabody Award winning producers and directors, Skinner finally returns to his roots, his hometown of Macon, Georgia and the documentary film genre.
“The Brubeck project has been a passion of mine for over 20 years now said the project’s creator. “That’s where the title comes from, two lanes of life, people and situations passing, coming and going, divided by the two yellow no passing lines, never truly together, well not until that day.” He concludes: “It really changed the lives of many people in this area. There were groundbreaking moments, which occurred around the time frame of the performance changed lives around the world. I mean look at this way, there were so many people who’d never ever sat down next to each other but they did so on that day, after 220 years of both races living in this area that is amazing!”

Production Company:

Imaging Limited LLC.

P.O. Box 412

Macon, GA 31202-0412

478-718-4280 - Macon

818-281-9453 - Los Angeles

Writer/Director:

Jerrell Skinner

Narrator:

Cheryl Palmer

Main Title Art:

Sharon Cobb

Courtesy of:

The Seattle Post-Intelligencer Newsgroup

High definition videography by:

Clarence Thomas, Jr.

Special Thanks to:

Stuart Dodge

Michael Apted

David Rintels

Lisa Lindstrom

Jon Avnet

Beth Polson

Lisa Goodman

Updating the social media face of Upload

The story of Upload Films has taken on a life of its own. As their website notes: “update in progress” in their privacy policy; that may remain a fitting parallel for what awaits them.  In the six years since its creation, the independent filmmaking, production services, and film financing company has turned out a series of films and created a niche within the production services segment of the motion picture industry that belies its young age. There is no greater example of this consortium feel of the company then the dossiers of its six partners. Nick Thurlow, Andrew Mann, Todd Williams, John Portnoy, Jamie Donaldson, and Paul Lee each come from divergent segments of the moviemaking industry. Mann and Lee are have backgrounds in film finance, Thurlow (CEO) and Williams come from a firm background in film producing and production finance, and along with their original partner John Portnoy came from the world of film postproduction and post supervision have all combined to create a dynamic filmmaking enterprise.

In that light, Upload has yet to fully immerse itself in the Facebook or Twitter cultures in terms of daily active social media blogs or networks in relation to their projects. As is generally the nature of the established Hollywood motion picture industry, companies have varying degrees and wide latitude of how deeply or how shallowly they commit themselves to those particular platforms. It is in some ways a love-hate relationship. Whereas social media can be driving forces to promote projects that are in production for better or worse. They can be neglectful of the greater outreach that can be facilitated for their ongoing filmmaking efforts upon that basis.

·        Search engine optimization

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It will be interesting to watch which direction this young company takes as it continues to expand within the independent filmmaking marketplace.

Recognizing Key Elements of Effective Digital Marketing

What drives individuals and or demographic groups to certain content while other sites or search engine tools fail to exploit possible positions of garnering page hits? The use of algorithms in how computer science uses code to examine and then react in ranking data is a matter of consequence. The examination of any effective digital marketing plan in terms of promotion, access, and in its efficiency in drawing targeted demographics to a campaign is one of measurement, observation, and relaying of pertinent information. Therefore, the power of conveying the message and gaining the full power of the designed campaign will be in terms that one can quantify. Tools such as Google Ad Planner, Webmaster, and a series of interrelated tools connected to these devices allows for such examinations to bear fruit.

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In conclusion, driving individuals in selected groups to your content by way of search engine requires a high degree of marketing strategy in terms of research, analytical follow-up, the mastery of such analytical tools, and the constant refreshing of not just original material but the information that is linked to one's website, an optimization. In terms of the Google algorithm this is an effective starting place for a winning strategy.

References:

Chaffey, D. (2012, June 02). Keyphrase analysis for search engine marketing. Retrieved from http://www.slideshare.net/DaveChaffey/keyphrase-analysis-tools-for-search-engine-marketing
Goggle. (2012, June 02). Algorithms. Retrieved from http://code.google.com/edu/algorithms/index.html



Goggle. (2012, June 02). About sitemaps. Retrieved from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=156184

Goggle. (2012, June 02). Google webmasters. Retrieved from http://www.google.com/webmasters/

Goggle. (2012, June 02). Which websites attract target audience?. Retrieved from https://accounts.google.com/ServiceLogin?service=branding&passive=1209600&continue=https://www.google.com/adplanner/planning/site_profile?hl=en&followup=https://www.google.com/adplanner/planning/site_profile?hl=en<mpl=adplanner&hl=en 

Marketing made simple.com. (2012, June 02). Marketing plan. Retrieved from http://www.marketing-made-simple.com/articles/marketing-plan.htm
Strickland, Jonathan. (2012, January 11). Why is the google algorithm so important? Retrieved from http://computer.howstuffworks.com/google-algorithm.htm