Clyde Smith relates a very interesting article on the changing role of artist management after the presumed death of the conventional record industry on his blog at hypebot.com. The rise of do-it-yourself (D I.Y.) approaches in terms of record promotion and distribution. This partnered with the rise of a “true partnership between the artist and the management in carving out a successful an enterprise in association with the group with the artists” (Smith, 2011)
In focusing on the experiences of James Barton and Brian Message, two London-based music managers and representatives; Smith shares their vision on the focus and perspective that the traditional business model, one where the artists are treated as “commodities" (Smith). On the other hand, “the artist-fan relationship” is treated as highly as any of the old traditional rights (Smith).
So in reality what did it all mean? In their (Barton and Message) estimation, it gives rise to “every artist is being treated as a standalone business that generates income from multiple revenue streams.” Such a series of concepts requires a great deal of change in mindset and action for the majority of artists and managers. It is a new paradigm for an industry that is already conflicted by the destruction of its old model (the record business). And in turn, is model of domineering monetary rights and in ultimate artist control has led the two industry veterans to champion a new emphasis in how roles are defined and money and power are distributed between the parties.
In conclusion it can be related that this change in how business is conducted and the redefining of collective roles gives all of the parties involved a new definitive place at the table in terms of Barton and Message’s vision. However in broader strokes, the industry in many situations is still looking at older and possibly antiquated positions and models to try to rescue their industry. Where the industry (artists and managers market) goes from here is truly the $64,000 question.
References:
Smith, C. (2011, November 27). The essential role of artist management in the post label world.. Retrieved from http://www.hypebot.com/hypebot/2011/10/the-changing-role-of-artist-management-after-death-of-the-record-business.html